Due to a copyright issue, this Peruvian rotisserie chicken restaurant needed to change its name, and with that, used the opportunity to introduce a full brand redesign.
Spearheading this process, I developed the new name and did a complete overhaul of their brand's visual identity, such as their logo, colors, and overall design aesthetic. The new brand is bold and colorful, reflecting the rich culture and flavors of Peru and it’s cuisine.
The rebranding extended to the complete overhaul of their restaurants as well. Bright colors and bold patterns are used throughout the interior space on murals and menus, as well as custom designed wood panels used throughout the walls and ceiling installations.